Project Overview/Challenges:

Before contracting our services, the company was using less than 100 keywords for their PPC campaign. The acquisition cost was at $100/Customer and the conversion rate was in the single digit. The site was receiving merely 10-15 applications/day.

desme Solutions:

After our keyword research and analysis we identified a total of 500 targeted keywords for the campaign. We had also implemented a $300/day budget for Google AdWords. We created targeted “landing pages” for the campaign to improve the conversion rate. Targeted advertisements were created to improve the CTR (Click Through Rate).

Results:

After launching the campaign, within a few days the website has started to see increased sales. Because of the increased ROI, the campaign budget was increased to $2,600/day for Google AdWords and $1,000/day for Overture utilizing the same 500 keywords. The campaign conversion rate never fell bellow 25%. The current acquisition cost is at $70/customer and $12/application. The campaign is generating about 250-300 applications/day.

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